We provide interactive working functional specifications, and proof of concept prototypes.

Find out more


We are Product Architecture specialists, which is a distinct proposition and not to be associated with system architects who design physical infrastructure with servers and cables and flashing LED’s and many 3 letter acronyms.

Technology Agnostic

Generally we have no preference on how a product is built, the technologies it’s built on, the tools that are used or where it resides. Our specifications can be taken and absorbed into any ecosystem, for us it's all about the business functionality and not what goes off in the engine room.

Read More

Visual Prototyping

Product Architecture is closely coupled to business analysis, the difference with Procept is you don’t get 150 pages of paper specification to lull you to sleep, you get a functional product simulator to click around and visualise.

Read More

Our Process

This depends on the size of the task, but firstly we like to chat to the business sponsors and do some in depth due diligence on the requirements. Wherever possible, we also like to consult with any potential end users of the finished product to ensure the vision aligns with the reality.

Read More

Our wherewithal came about after many years of experience of the following - but not limited to:

  • Creating pages and pages of interpretive sheets of paper (specifications)

  • The phrases ‘Scope Creep’ and ‘Out of Scope’

  • The ambiguity of we wanted blue and we got purple - sort of blueish

  • The disappointment of the first version after spending weeks on the brief

  • You didn’t absorb point 13.2.4.a.iv of the specification = extra cost

Read more

What our clients say about us

"Our travel review product is so unique and innovative we quickly found there was no system we could pick up off the shelf and had to design bespoke technology from the ground up. The events of the last year also meant we had to pivot and move extremely fast and adapt our systems to the ever changing landscape. Procept built the complete develpment specifications and fed to the in-house devlopers who in return were pushing out new features at an excessive rate."

Chris Brown, CEO, TrustedTrip

"Over the past 15+ years we have been fortunate enough to work with Stewart on various development projects. He is always committed, thoughtful and delivers on time and to budget. Stewart’s immense experience means that we always seek his guidance on feasibility, design and functionality of the project. For quality of output and delivery we would not work with anyone else"

Barry Gooch, Director, Montague Sykes Limited

"Stewart and his expert team at Procept, clearly listened and communicated with Tour Amigo stakeholders and continued to liaise and interact with our team throughout the entire process. This allowed for constant evolution of the product concept and functionalities, with innovative ideas often driven by Stewart and his team. These characteristic of flexibility and innovation are very rare in development and design, often effecting delivery dates."

"Personally, the two distinct advantages of using the interactive prototypes are time and cost savings, as you can scope and amend functionality and design issues before coding. We would highly recommend Procept for product architecture and proof of concept prototypes"

Murray Decker, CEO, Tour Amigo